The Golden Globes have found a new broadcast home. The upcoming 81st Annual Hollywood Awards on January 7, 2024 will air live on CBS, stream on Paramount+ and will be available on the CBS app. It’s a promotional event for the show, which will follow Sunday’s NFL doubleheader on CBS and is expected to be supported by a major marketing campaign.
The announcement follows a months-long search that began in June after Dick Clark Productions and Eldridge acquired the Golden Globes’ assets, rights and properties from the Hollywood Foreign Press Association, after which the awards ceremony became a commercial enterprise and the HFPA was dissolved.
The new broadcast partnership replaces the Globes’ longtime partnership with NBC and returns the Globes to CBS, where the ceremony aired in 1981 and 1982. This gave CBS two of the most important shows on television, winning Golden Globes and Grammy Awards.
“Live entertainment and sports are and always will be the hallmarks of CBS, and the Globes add an exciting new dimension to our first quarter schedule this year,” said George Cheeks, chairman and CEO of CBS. “The January schedule also provides the added benefit of another signature platform to promote the return of CBS’ new primetime schedule in February.”
The ceremony will be broadcast live from coast to coast. Stations in the Pacific time zone that broadcast the event live will also rebroadcast the entire primetime Golden Globes broadcast immediately following the live presentation.
“We are very proud to present the Golden Globes to CBS to celebrate 81 years of awards show history,” said Jay Penske, CEO, president and founder of Deadline parent company Penske Media and owner of Dick Clark Productions. “CBS has demonstrated an impressive 30-year commitment to the Grammy Awards and has played a key role in their long-term success. In CBS, we found the perfect partner who understands the value of live entertainment programming and whose multi-platform distribution model reflects how audiences around the world consume content today.
Under the previous regime, CBS took over the Globes in 2010, but the show remained on NBC, where it had been since 1996. In 2018, NBCUniversal signed a new eight-year deal to continue its long-term broadcast of the Globes through 2026. NBC declined to air the show on 2022 following revelations about the HFPA’s lack of diversity and questionable business practices, and the ceremony was not televised this year. The network returned as a television partner in 2023 for a telecast that also streamed on Peacock. It was a one-year contract that was not extended, which initiated the search for a new television partner.
The Globes’ network change comes on the heels of the 2023 show, which had its second-lowest viewership ever (6.3 million viewers). This also followed two years of efforts on behalf of the Globes to diversify electoral bodies and implement a new code of conduct.
The 2024 Globe Awards will be awarded in two new categories: film and box office achievements and the best stand-up TV comedian.
“At a time when viewers watch content on their own schedule, we are thrilled to bring the Golden Globes to viewers around the world through CBS’ robust platforms,” said Helen Hoehne, president of the Golden Globes. “Viewers will be able to enjoy our programming live and on-demand. We can’t wait to reveal the magic of what will be our most unforgettable performance ever.”
White Cherry Entertainment’s Glenn Weiss and Ricky Kirshner are executive producers of the 81st Golden Globes, with Weiss also set to direct. The awards show, viewed in over 185 countries around the world, is produced by Dick Clark Productions.
